From September 4 to 6, 2025, the Saigon Exhibition and Convention Center (SECC) will host ITE HCMC, the essential professional tourism fair in Vietnam and the Mekong region. The 2025 event, themed "Sustainable Travel, Vibrant Experience," will highlight sustainable tourism and inter-regional cooperation.

Supported by the Ho Chi Minh City People's Committee and the Ministry of Culture, Sports and Tourism, this event stands out as a must-attend gathering for tourism professionals. Recently named "Asia's Best Professional Exhibition" at the World MICE Awards 2024, ITE HCMC expects to welcome this year:

The exhibition is positioned as a genuine catalyst for responsible tourism. Its goal is to facilitate professional exchanges, encourage ethical tourism development models, and create innovative business opportunities that respect both local communities and the environment.

► Ho Chi Minh City, a leading destination for MICE tourism in Vietnam and Asia
 

International Travel Expo - Ho Chi Minh City - 2024 Edition

As a specialist in ecotourism for the B2C market, Mr Linh's Adventures will be present at ITE HCMC 2025 to promote responsible tourism, which perfectly aligns with the theme "Sustainable Travel, Vibrant Experience".

Our tourism connections in the mountainous north of Vietnam reveal extraordinary destinations, including Cao Bang with its impressive Ban Gioc waterfalls, Ha Giang and its famous loop, and a still-confidential gem that is set to revolutionize adventure travel: Tham Phay cave. Considered the "Son Doong of the North," Tham Phay is an exclusive offering from Mr Linh's Adventures. This gigantic cave, a true underground cathedral, provides an atypical and deeply enriching travel experience. It's an exploration that goes beyond simple hiking to become a genuine scientific and cultural immersion, accessible only through our expertise and commitment to responsible exploration tourism.

We will take advantage of our presence at ITE to share our project with you: due to the remarkable success of our Jungle Resort, we have decided to expand, redevelop, and enhance Ba Be Jungle Houses. Our goal is to transform a beloved accommodation into a unique immersive experience. We have carefully integrated wooden structures from around twenty traditional Tay houses, thus offering an exceptional heritage dimension. Each beam and plank now tells the story of the local communities. Our resort, which blends into the wild nature of Ba Be Lake's shores, becomes more than just a place to stay: it is an invitation to discover the authentic soul of Vietnam, with a touch of discreet luxury for well-being.
This transformation continues our commitment to respectful ecotourism that values cultural and natural heritage. This approach perfectly illustrates our vision: to create travel experiences that deeply connect travelers to their environment.
 

Come and meet us ! Photo : Mr Linh's Adventures

Find us from September 4 to 6 at Booth No. 220, which we will be sharing with the Department of Tourism of Thai Nguyen province. Come and explore authentic Vietnam and discover unforgettable travel experiences that are ethical and respectful of nature. Our experts will be available to create tailor-made trips with you, understand your expectations, and let you feel the excitement of the most unique discoveries.

 

For your information, here is the complete technical sheet for ITE HCMC – 2025 Edition.
Dates: September 4 to September 6, 2025
Hours:

September 4: 10:00 AM to 4:00 PM (reserved for professional visitors by invitation), then 4:00 PM to 6:00 PM (also open to the public)
September 5: 9:00 AM to 4:00 PM (professionals), then 4:00 PM to 6:00 PM (professionals and public)
September 6: 9:00 AM to 6:00 PM (open to the public)

Location: Saigon Exhibition and Convention Center (SECC), 799 Nguyễn Văn Linh, Phường Tân Hưng, Ho Chi Minh City, Vietnam
Access: SECC is located in District 7 of Ho Chi Minh City, accessible by taxi, car, or public transport from the city center (approximately 20-30 minutes depending on traffic).
Exhibition Area: Approximately 9,400 m² of space for over 500 exhibitors.

Tourism sector trade exhibition (more than 500 participating units)
B2B (business-to-business) meetings and networking with international buyers from over 30 countries
Forums, seminars, and specialized workshops on sustainable tourism (main theme for 2025: "Sustainable Travel, Vibrant Experience")
Official opening ceremonies, including a joint launch ceremony with other related events (Export Forum 2025, Viet Nam International Sourcing 2025)
Cultural activities and tourism promotion in the city and partner hotels
2D digital platform and an online appointment-making system for buyers and exhibitors
Organization Method: A combination of physical and virtual (online) presence.
Organizers: Vietnam National Authority of Tourism, Ho Chi Minh City Department of Tourism, C.I.S Vietnam Advertising & Exhibition JSC
Endorsers: Ho Chi Minh City People's Committee, Ministry of Culture, Sports and Tourism of Vietnam

► Vietnam 2025 : Towards Sustainable Business Tourism