Main Shopping Areas in Hanoi
1. Hoan Kiem Lake and Old Quarter area: Popular and Fun

When travelers ask local people or tour guides where they can find the most various types of traditional Vietnamese gifts to purchase as souvenirs, most of them will receive “Hoan Kiem Lake” and “The Old Quarter” as the answer. The reason is that this is the most exciting tourist area in Hanoi where attracts a huge number of foreigner tourists to visits every day, so there are numerous souvenir and present shops located in this area.
International travelers are easily caught wandering around this area all day and night to visit and explore the beauty of Hoan Kiem Lake and the ancient houses in the Old Quarter, and also to purchase some souvenirs to bring home as a memory of this charming city.

Especially in the evening when some popular shopping streets in this area like Hang Ngang and Hang Dao turn to walking streets, more foreigners come to those crowded and busy streets to merge with local people lines and enjoy the amazingly exciting atmosphere of these places.

Beside Hang Ngang and Hang Dao Streets, Bao Khanh, Hang Gai, Luong Van Can or Hang Can are also favorite locations for buying souvenirs. It can be ensured that souvenirs and gifts in this area are not only greatly diverse in types with hundred kinds of traditional Vietnamese items but also ingenious as they are mostly handicraft products made by skillful hands of experienced artists in famous vocational villages in Hanoi.

However, foreigners purchase items in this area might have to endure significantly more expensive price than local people. That is the result of high rental cost of those shops in central position of the city, and also perspective of local vendors that international travelers always have cash Be prepared to bargain!

What to buy:

Ly Quoc Su Street: Unique T-shirts with "I love Uncle Ho" and the like
Gia Ngu Street: Quality underwears at reasonable price
Bao Khanh Street: CDs and DVDs on latest TV shows at a reasonable price
Luong Van Can Street: kids' toys and other decorative items.
Read Our Guide to 5 cannot missed streets of Hanoi's Old Quarter for more information.

2. Ba Trieu Street : Local Frenzy

Ba Tieu Street is a long road that begins at Hoan Kiem Lake area and leads to Dai Co Viet Street. If there is a title to describe this road, this should be only “Street of shopping”, especially luxurious shopping. This road itself act as a market of various shops, restaurants and other service destinations that serve all customers in any range and class, but deluxe products seems to be more dominant and diverse in this street.

Along the 2.5 km length of this road, numerous luxurious shops are located densely on both sides with different types of products and services, including motorbike, clothes and accessories, restaurant, phones and entertainment devices. Beside those high class shops which are pretty expensive, Ba Trieu Street also has a wide range of shops for middle class consumers with affordable price and acceptable quality. The biggest and most remarkable midrange place at this street is Vinatex Fashion Center, where exhibits and sells clothes and accessories made by domestic producers with competitive price to middle class customers.

However, the paradise of superior shopping is situated at the other end of the road, where Vincom Tower is located. This commercial center is the complex of deluxe shopping malls and luxurious services which predominantly serve propertied people are has bigger purse than normal one. This place gathers almost reputable and famous domestic and international brands in Vietnam in any industry, from clothes, shoes to electronic devices. Consumers come to this commercial center will experience truly top class services and shops which might be only found in Vincom Tower.

In order to best enjoy your shopping experience on Ba Trieu street, read our Tips on Buying Clothing in Vietnam.

3. West Lake: New and Unique

West Lake, or also called Ho Tay in Vietnamese, is the biggest lake in Hanoi and also in the second position on list of the most fascinating lakes in this beautiful city. This area is also the most popular living residence for expats and foreigners in Vietnam with a considerable number of non-Vietnamese residents in the region. The massive expansion in number of expats living in West Lake leads to the increase in demand of special goods for this kind of residents, especially convenient products such as foods, beverage and clothes, with a new green market emerging and attracting many local attentions.

Therefore, various home shops which provide such kinds of goods have been established to satisfy the requirement of foreigners here. Those shops offer wide range of international products which cannot be easily obtained in Hanoi. Such food items as turkey for thanksgiving, Kraft Dinner, Kitkat Bar and Twinning's Earl Grey Tea are available for purchase here. Health products such as whole grain bread and brown rice are sold here as well.

One can find those shops along streets around the West Lake such as Xuan Dieu, Au Co, Yen Phu or To Ngoc Van. Price at those places is slightly more expensive than other normal products or when buying in foreigner countries, due to the tax rate, but still acceptable and affordable to expats living here.
Shopping Tips for Buying Clothes in Vietnam
Are you going to Vietnam in order to buy clothes with popular world famous brand names?

Certainly not (recommended)!

Trendy or brand name clothes are often sold at an outrageous price, even for some with the tag "made in Vietnam" on it. Imagine the import tax + Vietnam sale tax + the supreme rental cost in Vietnam added all together. So what advice there is for those hunting for some good new pants or tees?

Shopping Tips for Buying Clothes in Vietnam

In Vietnam, clothes are sold in three main areas, including shopping centers, local markets, and small shops along streets. If you have nothing to worry about your purse and care much about the quality of your clothes, it is advisable to orient towards shopping malls, nowhere else.

Shopping malls are located mostly in big cities in Vietnam, namely Hanoi, Ho Chi Minh, Hai Phong, Danang and the likes. In shopping malls, apart from high-end clothes, you still have a chance to grasp clothes of your taste with reasonable prices and of good quality, which are of Vietnamese popular domestic brands such as Blue Exchange, N&M, Canifa and Ninomaxx. Nem is a Vietnamese brand but its price is as costly as other international brands (expect $70 for a decent dress). Prices in shopping malls are fixed, thus your obsession with bargaining would be completely eliminated.

Ninomaxx shop vietnam

To save your money, it is suggested to go to local markets and make full use of your smile and bargaining tips to get the best deal. Almost all clothes items sold at local markets are made in China with low quality. Moreover, almost all shops in local markets have no place for you to try on clothes, so it could be quite inconvenient to find your best suit. Yet, sometimes, luckily, you could catch clothes of acceptable quality and in trendy designs. Just keep in mind that you have rights to bargain and you should not miss the chance to do that.

Dong Xuan market clothes
Saigon Square in Ho Chi Minh City and Nga Tu So Market in Hanoi are favorite local markets for shop lovers. Yet, as foreigners, you had better to avoid going to Nga Tu So Market because only local shopping experts could survive with bargains in this market.
If you are not fond of local markets, its ambience as well as its inconvenience, clothing shops scattering on streets could meet your demands. Shops with Made in Vietnam signboards would be your ideal choice as their clothes are of quite good materials, in elegant designs and at reasonable prices. Better still, they have your size as almost all of their products are made for exporting.
Shop Made in Vietnam
Below are some addresses of some authentic Made in Vietnam shops in Hanoi: 58 Ba Trieu, 7A Cha Ca, 20 Hang Thung, 56 Quan Thanh, 193 Giang Vo, 65 Tran Nhan Tong, 266 Tay Son, 162 Ton Duc Thang, 89 Cau Giay, 275 Bach Mai, M2 55C Ly Thuong Kiet…
Shops of Vietnamese names or with English names that sound funny such as” Boys”, “Vietnamese Name+ Mode”, “Vietnamese name+ Fashion” and the likes often display and sell clothes made in China, and the quality as well as the price are also “better” than those sold at local markets.

Yet, in some shops, despite of their showy façade, their clothes are no more than a collection of clothes sold at local markets. Vietnamese popular domestic bands also have their own stores laid on crowded streets.
Buying books in Vietnam
Like clothing shops, while some bookstores in Vietnam are scattered along streets and even leave no trace down narrow alleys, other shops are close together on some streets so-called book streets such as Dinh Le Street, Trang Tien Street, Lang Street in Hanoi and Tran Huy Lieu Street in Ho Chi Minh City. Other shops are located in shopping centers and in areas surrounding schools, universities and research institutes.
Interestingly, pavements are the ideal places for unsettled bookshops to display their books spaciously and sell them with highest discount rates, ranging from 30% to 50% off the publisher’s recommended retail price.
In bookstores, you do not have to waste your time bargaining as books are sold at their retail prices and sometimes discounts are available for those who buy in large quantity or for frequent customers only.  Yet, if you want to find English books or books in your languages, it could be harder than you expected.  For normal bookshops, which do not state clearly in their signboards that they sell English-language books or information in their signboards is not in English also, your chance of grasping an English-language book is quite slim, except for books for English study. 


Hanoi used to be regarded as the only capital city in Southeast Asia that could bring nightmares to bookworms as finding an English-language book in Hanoi is as difficult as crossing road in the city. Today, you are able to find your favorite English-language books if you try to spend time checking out one of following bookstores. They offer both new and secondhand books of contemporary fiction and nonfiction. 

Xuhabasa Store, 32 Hai Ba Trung Str., Hanoi
The Bookworm,  44A Chau Long Str., Hanoi
Fahasa Bookstore, 338 Xa Dan Str., Hanoi

Wandering around Dinh Le and Trang Tien Streets, you are more likely to find your desired English-language books than in other streets. Although there are still a few things for English-speaking readers to flip through along those streets, the solid ion of large-format, colorful books on art, design, architecture could be a redeeming feature of bookshops here. Besides, if you are fond of fiction books, those streets are right places for you.
For books, that albeit interesting, were published for a long time or have been on shelves for years, you only have to take about 2-3 $ out of your pocket to become their owners. It is such a bargain, right? Be patient and you could find your good companion on your journeys.
bookworm, chau long, hanoi dinh le, hanoi
Dinh Le street - Book street in Hanoi
You also could find English-language magazines and newspapers in those streets. If you just want to read something without buying them, it is suggested to go to American Centre, 1 floor, 170 Ngoc Khanh Str., Hanoi to enjoy your time. 

Ho Chi Minh City

There are two largest bookstore chains in Ho Chi Minh City: FAHASA and PNC (Phuong Nam Corp.) In the city center, it is easy to find a FAHASA bookstore. On Le Loi street, within walking distance from Ben Thanh Market, you can see Saigon FAHASA Bookstore on your left.

Nearby Saigon Bookstore is Nguyen Hue FAHASA Bookstore which is on  Nguyen Hue Boulevard. At these bookstores, beside books, you can almost find everything you need, such as: paper clips, pens, notebooks, maps, etc. Price is fixed and labeled, therefore, there’s no need to bargain.
It is rather simple to shop at the bookstore. When entering a bookstore, pick up a basket and collect all you need then proceed to the check out which is often near the door. Most book shops are not equipped with an electronic system with which you can trace down the book you want but the good news is, most stores are easy to navigate and staffs are always ready to help you.
fahasa bookstore, hanoi
Fahasa Saigon Bookstore
Saigon Bookstore, 60-62 Le Loi Street, District 1
Nguyen Hue Bookstore, 40 Nguyen Hue Boulevard, District 1 
Shopping in Hanoi
If you want to catch the cultural quintessences of Vietnam, first visit Hanoi and if you want to catch the quintessence of Hanoi’s cultures, then come first to the Old Quarter. This area is a warren of valleys with names that could arouse a strong thirst for shoping in you. Just to name a few, Hang Bac means silversmiths, Hang Bong means cottons, Hang Cot means bamboo latices, or Hang Da means leather. 

However, the names’ origins are traced back to hundreds of years ago when Hanoi was still Thang Long and many streets no longer provide what their names imply. But what reamains is still  the most exquisite items that Hanoi is proud of. You cannot miss designer boutiques in Hang Bong, Hang Ngang streets where Vietnam’s silk is tailor- made into either Vietnamese traditional clothes or latest Western styles. You also should by Hang Duong –jam street– where you can taste the most famous candied fruits in Hanoi and Hang Gai street which is lined with series of sourvenir shops. 

A little bit far from the Old Quarter, some streets are also very worth your visits. Trang Tien, five minutes walk down from Hoan Kiem lake, is itself an interesting street packed with art galleries and bookstores. Bookstores offer a wide range of writings about Vietnam’s culture in foreign languages. Whereas, art galleries offer an exquisite variety of paintings and watercolors like lacquerware and puppets. Galleries could also be found in the Nguyen Thai Hoc street where young artists who are trying to build their brandnames in Vietnam’s arts showcase their paintings. 

In recent years,  when Hanoi is opening to global integration, a lot of Western  - styled shopping centers are sprouting up. Many of them are extremely superior and luxurious like Parkson, The Garden, Grand Plaza or while the others sell things at reasonable prices such as Big C, Pico Plaza, Intimex supermarket. However, the latter ones still offer you a sense  of modern shopping style.   

Lastly, as Hanoi is being expanded these days, you could travel to new-born suburbs to experience shopping in traditional handicraft villages. For example, go to  Bat Trang village to buy potteries and ceramics, Ha Dong’s silk village to get access to the most original source of Vietnam’ silk or Tay Tuu village to buy yourself fresh flowers at prices one fifth or even one tenth what you are charged in the inner city.
Savico Mall (Hanoi)
Officially opening at the end of 2011, Savico Mega Mall is the largest commercial center in Vietnam with the total area of about 60,000m2. As the most modern shopping center in Long Bien District, Hanoi, Savico Mall provides capital citizens one more choice for shopping and entertainment besides the already over-capacity run like Vincom, or The Garden.

Savico shopping center features a big blog consisting of three floors and one semi-basement which is dedicated for shopping, dining and entertainment, a smaller one for car display, together with a spacious area for parking, event organizing, interlacing with green trees and elevated water tank.


Famous fashion and cosmetic brand names like Adidas, Converse, Vera, Etude House…can be found on the first floor of the building, while qualified electronic, high-tech products like 3D TV, HD cameras, and prestigious domestic computer center Tran Anh are available on the second floor.

The supermarket Big C, sitting at the basement of the buildingand drawing ten thousands of customers every day, offers numerous choices for daily household products and abundant groceries.


Savico offers customers a wide range of fast food restaurants including KFC, Lotteria, Pizza Hut, Hot wok and so on. For seafood lovers, elegant Seafood One on the third floor is really a good choice. The spacious restaurant with huge glass wall offers great view over the town: it is a wise choice for wedding reception or business party also.


Mega Fun center with exiting games promises to give children and their family enjoyable experiences. In special occasions like Christmas, Tet or International Women’s Day, vibrant live music shows and exhibitions are held at spacious area in front of the major block. As planned, Savico Mall will soon include a modern cinema which will be an added bonus to the shopping center.

Location & Getting there

Located in the less populated area of Hanoi (at 7-9 Nguyen Van Linh), Savico is easier to access to than other major malls like Vincom, which is also an advantage when it comes to parking and relaxing shopping experience. At the same time, the close proximity to the city center (only 5km far from Sword Lake) makes Savico an ideal get-away for families and shoppers on weekend.
Treat yourself to some fine dining and luxury shopping at Savico!
Syrena Shopping Center Hanoi
Since its opening in early 2008, Syrena, lying at the heart of Xuan Dieu Street, has been known as a preferred choice for expatriates living in Hanoi. Consisting of a Shopping Center and Luxurious Apartments for rent, this modern 25-floor tower offers customers retail, leisure and lifestyle.

Retail convenience

Located on the first and the second floor of the tower, Syrena Shopping center, with a total area up to 5000m2consisting of a supermarket, restaurants, and 30 shops/stalls, is an ideal place for people to purchase diversified things, from canned foods, kitchen ware to fashionable clothes, costly jewelry and interior furniture. You need some pastry for the party, a bottle of wine for the dinner, or diapers for your baby? Just by a food store called Annam Gourmet on the first floor or Fivimart supermarket on the second floor, where high quality food productsand other necessities for daily life are available.Meanwhile, the appearance of prestigious fashion brands such as United Colors of Benetton, Anamai, L&D, Ogawa, or Laoyechesurely satisfy any stylish shopper.


Nestled on the shore of Hanoi’s largest lake, Syrena is not only a place for shopping but relaxation also. After intense working time, one can have relaxing moments when enjoying coffee with friends in the Highlands or dining with family in the Zpizza restaurant. For those who love healthful physical activities or beauty care, Elite Fitness & Spa is perfect place for them. Moreover, there is a play ground called Tini World with many toys, modern games and exciting activities on the second floor that can satisfy any hyperactive kid. Just come here, leave all burdens behind and enjoy the life!

syrena shopping, hanoi

Other services

A Dental Clinic and agency of Air Mekong on the first floor add more convenience for customers who shop in Syrena. Customers, especially, tourists can easily get useful tourism information or book a flight at Air Mekong agency.
Besides, two ATMs of HSBC and Vietcombank which are put at two sides of Syrena’s main door facilitate well for customers’ shopping.


> Sushi Bar - 1st Floor
> My Way Beer house - 1st Floor
> Z Pizza - 1st Floor
> Highlands Coffee - 1st Floor
Syrena Shopping center, no. 51 XuanDieu road, Tay Ho district, Hanoi.
Tel: (84-24) 7197214; Fax: (84-24) 7197215;
Syrena is approximately 10 minutes from the Hanoi Old Quarter, and 30 minutes from the Hanoi International airport. One can get there easily by taxi or xe-om.
Hanoi What to Buy?
You are in Hanoi for the first time and being allured by its diverse range of goods that you don’t know which ones are the essential you should buy? This article is going to make the complicated question become piece a cake!
If you think that Ho Chi Minh City is the only shopping heaven, think again. Hanoi has its unique charm when it comes to buying stuff - and by stuff - we mean strange unique things that cannot be found anywhere else. Below is a list of what we think visitors can take home with them, as a small piece of Hanoi.

Art work and print

Walking along Hanoi’s Old Quarter ones should notice an abundant number of art shops selling paintings and pastel pieces. If you want to keep memory or want some evidence about your trip to Hanoi, don’t hesitate to walk in and pick up one of Vietnamese propaganda posters or original artwork at a surprisingly low price varying between $2 and $30. If you are an art-holic who never satisfy with cheap artworks, upscale galleries around Hanoi are always open to you for spending several hundreds to thousands of your dollars.

Dried fruits

It would be a big mistake if tourists fail to taste dried spiced beef sold on Hang Giay Street and dried sweetened fruits or vegetables (“Ô Mai” and “Mứt”) available on Hang Duong Street. Also, Hanoi is the only place you can see such delicious and authentic “Ô Mai” in Vietnam. This type of snack is very rich in term of species which ones may spend up to million and weeks to taste them all.

Wooden Puppet

If tourists have had chance to watch a show of water puppet, ones should have been mesmerized by special wooden puppet floating and acting vividly like real actors under the skillful hand of water puppet artist. If it is ones’ wish to take one of those puppets to bring home, don’t ever think of stealing one because there are many souvenir shops around the theater area selling reproductions of those puppets. Paying a price starting from $10, ones would possess a piece of sophisticated handmade wooden buffalo, a hero on horseback, cute dancing girls or a mighty dragon.

T-shirt and Silk products

Hanoi and its foods make you fall in love with this country so much and the only thing you want is shouting loudly “I love Vietnam”? You don’t need to compete with all kind of transportation running on streets to contribute more noise to this peaceful city by that way because souvenir shops on Dinh Liet or Hang Gai Street are always available to you with their lavish collections of T-shirt printed with cute slogan like “I Love Hanoi”; “I Love Vietnam” or “I Love Pho” – with picture of hot steaming bow of Pho on; and also in many sizes and colors. Also, on the same streets, ones are advised to buy one of silk products like scarf, tie or clothe; or brocade like bags; hats and accessories.

The Liquor Store
Address: 23 Hang Ga, Hoàn Kiếm, Hanoi
Phone: 1900-9494
Website: www.theliquorstore.com.vn
Email: hn@theliquorstore.com.vn

With a motto “We Serve, You Drink”, The Liquor Store is an foreigner-owned liquor store with an assortment of imported spirits, wine and beers with high-class service quality and authentic products. It also plans to hold parties and events in the future.
Mona Wine Shop
Address: 106 D7 Trung Tu, Đống Đa, Hanoi
Phone: 043 5738876
Website: monawines.vn
Email: monawines@gmail.com

A small wine shop in Dong Da District which is beautifully appointed with modern wine racks and a small bar, tasting table and large, lovely wine glasses that look like professional "tasting" glasses. It offers good ion and good prices and therefore people come down there often.
Vine Cellar Door
Address: 7 Xuan Dieu, Tây Hồ, Hanoi
Phone: +84 4 37192922
WebSite: www.vine-group.com
Email: cellar@vine-group.com

Claimed to offer the largest wine and spirits ion in Hanoi, Vine Cellar Door is a good spot to taste the world-class wine, a refreshing cocktail or just a tasty cigar. It is also serves decent food in its relaxing café.
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